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Meet the Founders
 

Our team is a diverse, passionate, and ambitious group of innovators, thinkers, and doers. We are committed to making systemic change in Women’s Health. We bring together a wealth of knowledge and experience in a wide range of disciplines, from entrepreneurship and design management to medtech and scientific regulation. This means that we are able to approach problems from different angles and come up with creative solutions. Our collaborative spirit and can-do attitude make us a force to be reckoned with. We’re here to help create the best companies in women’s health. By women. For women.

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Michal Shalem

 Co-founder & CEO
entrepreneurship | innovation | competitive strategy

Michal is a serial entrepreneur, and international expert in competitive strategy and innovation. She has extensive experience in venture building  and developing startup ecosystems, from idea to investment.
She loves creating spaces for systemic change in multi stakeholder arenas. 

Michal is also the co-founder and CEO of Think Creative, a boutique firm specializing in the world’s most pressing problems.

She lectures at several Universities, in MBA programs.

She previously served as Jerusalem’s Chief of Staff & led Let's Grow Israel,

developing megaplans for the growth engines for Jerusalem & Israel's periphery, together with Professor Porter from the Harvard Business School.

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Michal Lebenthal Andreson, LlB

 Co-founder & CEO
design & systems thinking | partnerships | venture creator

Michal is a design manager and senior strategic leader. She has extensive experience in legal advisory and policy, alongside implementable strategy, applied design and systems thinking, innovation acceleration and startup ecosystem creation.
She loves to unpack complexity, taking challenges from ideation to venture with cross border multidisciplinary teams.

Michal is also the co-founder and CEO of Think Creative, a boutique firm specializing in the world’s most pressing problems.

She lectures at several Universities, in MBA programs.

She previously served as the Deputy Legal Advisor at the Ministry of Aliya and Integration.

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Advisory Board

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Dr. Orna Berry

Advisory Board Member

Dr. Orna Berry is the former Chief Scientist of Israel and is currnetly a member of the Office of the CTO at Google Cloud. Dr. Berry has consistently been at the forefront of technological and scientific innovation.

Her unparalleled experience in both the public and private sectors, as well as her expertise in R&D, help guide our ventures towards creating cutting-edge, impactful solutions for women's health.

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Nicky Newfield
 

Advisory Board Member

Nicky Newfield is the Co-Founder of Arcimpact.

Nicky is a trailblazing impact investor. She is a key figure in the Impact Nation community, where she champions investments that prioritize positive social outcomes alongside financial returns. Her deep understanding of impact entrepreneurship are invaluable in shaping strategies that balance innovation with meaningful, sustainable change.

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Michal Elovitz, MD

Advisory Board Member

Dr. Michal Elovitz, MD is the Inaugural Dean, Women's Health Research and Founding Director of the Women’s Biomedical Research Institute at the Icahn School of Medicine at Mount Sinai.

Dr. Elovitz is a leading international authority in women’s health. Dr. Elovitz has dedicated her career to addressing the unique healthcare needs of women. Her insights into scientific research and her advocacy for gender-specific healthcare solutions are instrumental in shaping our approach to solving the pressing issues in this field.

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Mitzi Krockover, MD

Advisory Board Member

Dr. Mitzi Krockover, MD is the CEO, Woman Centered, and the Managing Director of Golden Seeds. Dr. Krockover is also the Host of Beyond the Paper Gown podcast and a global leader in the FemTech space.

Dr. Krockover has been at the helm of driving innovation in female health technologies. Her vast experience in scaling FemTech ventures helps to ensure our initiatives not only meet real-world needs but also reach the women who need them most.

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